Senior Product Manager Digital Commercial
Join Air France–KLM's Digital Product Management department, within the Loyalty, Digital & Data (LDD) organization, at the heart of the Group's digital, data and personalization strategy.
As a Senior Product Manager for the Mobile App, you will define and drive the Group's mobile product strategy, shaping the primary digital touchpoint for millions of travellers worldwide. With over 5 million monthly active users and 30 million monthly engaged sessions across iOS and Android, the Air France–KLM app plays a central role throughout the customer journey: from trip inspiration and booking, to travel management and the day of travel, while serving as the main way Flying Blue members engage with their loyalty program, track their status, earn and redeem Miles, and access personalized experiences.
You will operate in a complex, international environment, defining the product vision and roadmap across multiple teams and disciplines. Working at the intersection of mobile, data, AI and customer experience, you will deliver seamless, personalized experiences that strengthen customer loyalty, increase engagement, and drive long-term business growth.
Your mission
You will own and lead a strategic product scope within the Air France / KLM mobile team, driving its evolution end-to-end, from vision and roadmap definition to delivery and continuous optimization.
à Scope: Pre-Booking / Booking / Post-booking / Trip experience / Ancillaries / Flying Blue integration
You will also drive the overall Mobile App strategy, ensuring strong alignment with AF/KL business priorities and customer value. You will be accountable for a clear set of outcome metrics on your scope (e.g. ticket / ancillary sales, conversion rate, retention, login rate, NPS) and will report on them to senior leadership.
Strategic context: App-first
App-first is our channel strategy: new features go into the app first, before web. Over time, the app becomes the touchpoint customers use for the whole journey, instead of switching between channels. The integration of commercial partners & Flying Blue miles earn/burn opportunities, and developing innovative new features that facilitate our customers’ travel journey will be key.
On your scope, you are expected to build this vision and put in place its execution, not just optimize an existing journey, but define where the app-first ambition takes your product area and drive the plan that gets it there.
What will you do?
Drive product strategy & vision
- Define and own a clear, outcome-driven product strategy for your scope
- Build the app-first vision and put in place the plan to execute it, you own both the 'where we're going' and the 'how we get there'
- Contribute to the broader mobile product vision and long-term roadmap
- Identify and prioritize high-value opportunities based on customer insights, data and business impact
- Monitor, compare, and benchmark the competitive landscape (other airlines, OTAs, travel super-apps) and industry mobile trends to inform positioning and feature bets/dev.
Lead execution at scale
- Own the roadmap and drive delivery across several agile teams
- Ensure alignment between teams and consistency across user journeys
- Deliver impactful product increments with high quality and reliability
- Balance fast iteration with the reliability and compliance requirements of a regulated, high stakes travel environment
Raise the bar on mobile experience
- Champion best-in-class mobile experiences across the customer journey
- Partner with UX/UI to deliver seamless, intuitive and high-performing app interactions
- Ensure excellence in performance, usability and app store ratings
- Own App Store / Play Store performance: ratings, reviews, crash-free rate, and App Store Optimization (ASO)
Be a data and experimentation leader
- Define success metrics and drive performance tracking
- Leverage data, experimentation (A/B testing) and customer insights to inform decisions & personalize customer experience and offers
- Foster a strong test-and-learn culture within the teams
- Track core BtoC mobile KPIs on your scope and turn them into a prioritized action plan
- Partner with Data/AI teams to bring personalization and AI-driven recommendations (offers, ancillaries, travel content) into the app experience
Influence stakeholders & drive alignment
- Engage and influence stakeholders across a wide range of businesses withing the airlines and the group: Loyalty, Customer Experience, Ground Services, Commercial, Data and IT.
- Drive alignment in a complex, multi-entity environment (Air France & KLM)
- Communicate product vision, roadmap and performance to senior stakeholders
Contribute to product excellence
- Mentor Product Managers and Product Owners when relevant
- Contribute to the continuous improvement of product management practices
- Promote a strong product culture within the organization
Where do you land?
You will join Air France KLM Digital Product Management, the department responsible for the digital B2C products across the full customer journey, from booking and loyalty to travel and after-care. We build and continuously improve the touchpoints that millions of customers use every day, including the app, the websites and the underlying APIs and capabilities. Our goal is to deliver best-in-class digital experiences that grow direct online revenue and strengthen customer engagement.
You will be part of a globally spread, multidisciplinary team of digital experts spanning both business and IT, where product, design, data and engineering work closely together. It is a dynamic and agile environment, with an energetic, international and ambitious team. This position is based in Amstelveen or CDG, with a joint AFKL scope.
In this role you also work closely with many other departments, such as Digital Marketing, Flying Blue, Customer Experience and other commercial and operational entities across Air France and KLM.
Your profile
- You have 5+ years of experience in Product Management
- You have strong experience on mobile applications (iOS / Android) / a track record of shipping and scaling consumer (BtoC) mobile products
- You have demonstrated ability to own and drive product strategy
- You are highly data-driven, with solid experience in experimentation
- You are comfortable navigating complex stakeholder environments
- You combine strategic thinking with strong execution capabilities
- You are customer-obsessed and impact-oriented
- You are comprehensively familiar with other airline/hotel/OTA/travel apps, and know what best-in-class looks like
- You are fluent in English
- French and/or Dutch are a plus, given the Paris & Amsterdam team setup
Nice to have
- Experience in travel, e-commerce or large-scale digital platforms
- Experience with personalization, CRM or loyalty ecosystems
- Familiarity with analytics tools
- Exposure to AI-driven or conversational experiences
- Experience with App Store Optimization (ASO) and mobile growth loops
- Strategic perspective
- Persuasiviness
- Judgement
- Impact
- Innovation
- Crittical Thinking
A few good reasons to join us:
- Shape products used by millions of customers worldwide
- Join a leading European airline group with strong digital ambitions
- Be part of a mature product organization with growing data and experimentation capabilities
- Work on cutting-edge topics such as personalization, AI and next-generation customer experiences
- Collaborate in a truly international environment
- Hybrid working policy- 50% of time in the office
Explore the perks of working with us
More benefits
If your position allows this: working from home and working from abroad for up to 8 weeks (EU and Caribbean)
2% development budget to be spent freely
Plenty of room for personal development and great career opportunities
Substantial discount on airline tickets (if you have been employed for at least 6 months)
What do we offer
- A challenging role at an unique employer in the Netherlands;
- A gross salary between € 8000 and € 11.500 per month;
- Plenty of room for personal development and wonderful career opportunities;
- A good pension scheme, a leasecar and 8% holiday pay;
- A variable income that can go up to a maximum of 16%;
- 25 days of paid holiday and 5 extra days off;
- Great discounts on airline tickets (if you have been in service for at least 6 months);
- A sustainable transport policy, which allows you, among other things, to use all public transport for your commute within the Netherlands, free of charge;
- Discount of your health insurance;
- A personal budget for sustainable employability.
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Ready for your next destination?
Don’t wait any longer and apply for this function before the final boarding call on 08/19/2026! A motivation letter is no longer required; we will simply ask you a couple of questions during your online application. Within two weeks, you will receive a message from us. Your application procedure consists of two interviews and –possibly- an assessment and security research. The first round of interviews will take place on July 27 between 3:00 PM and 6:00 PM. Did you know that according to research, women are less likely to apply than men when they don't meet all the job requirements? What a shame. Because, in our view, 'the perfect candidate' is a myth. So, if you have the drive to grow in aspects of this role, we look forward to your application. A reference check can be part of the application procedure.
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Ask your Questions
If you have any questions regarding this vacancy, contact our recruiter Ginette or hiring manager Hugo!This job has the following ID number: 22300