Global Paid Search Marketing Manager
Do you want to be part of a driven team shaping the future of digital marketing at KLM? As our new Global Paid Search Marketing Manager, you alongside your colleague Jorin and our media agency will be responsible for KLM's global PPC strategy. Your primary objectives are to optimize visibility and ROAS while maximizing the incrementality of paid search across more than 70 countries.
What will you do?
In this role, you are responsible for:
- Leading and continuously evolving KLM’s global paid search strategy.
- Managing the daily collaboration with our media agency, ensuring an effective partnership and flawless campaign execution.
- Optimizing the paid search budget to achieve maximum efficiency and return on investment.
- Monitoring, analyzing, and reporting on campaign performance using your expertise in tools like PowerBI, Excel, and Google Analytics.
- Actively contributing to broader digital marketing initiatives, such as marketing mix modeling, automation, and privacy-related projects.
- Strategizing for the disruption of the search landscape caused by the rise of LLMs and setting the course to adapt to these changes.
- All efforts are focused on maximizing reach, website traffic, and revenue while ensuring an optimal customer experience.
Where do you land?
You will join KLM’s innovative and dynamic Digital Marketing department. This department consists of three specialized teams: Cross Channel & Creative Marketing, Owned Channels & Partnerships, and Performance Marketing.As a Paid Search Marketing Manager, you will work within the Performance Marketing team alongside Programmatic and Social colleagues. All three teams are supported by the Air France-KLM Data & Technology team. You’ll enter a culture where innovation is encouraged, new ideas are welcome, and a positive, energetic atmosphere is central.
Your profile
You are a driven professional who thrives in a dynamic, challenging environment. You are at the forefront of the latest industry developments, possess a strong "can-do" mentality, and constantly strive for the best results.
To be successful in this role, you have:
- A completed Bachelor’s (HBO) or Master’s (WO) degree, preferably in a commercial or related field.
- Minimum of 3-4 years of experience in search advertising.
- Proven knowledge of Google Ads, Microsoft Ads, and bidding tools such as Search Ads 360.
- Experience with or knowledge of key advertising tools like CDPs, Google Analytics, and Channable.
- Affinity for data analysis in Excel and PowerBI, with the ability to translate data for internal and external stakeholders.
- Proven experience in stakeholder management and cross-team project management.
- Knowledge of concepts such as feed management, incrementality, and attribution.
- Excellent command of the English language; Dutch proficiency is a plus but not required.
Competencies:
- Teamwork & Collaboration
- Flexibility
- Strategic Vision
- Results and Commercial Orientation
- Initiative
- Analytical Skills
- Relationship Building & Maintenance
Explore the perks of working with us
More benefits
If your position allows this: working from home and working from abroad for up to 8 weeks (EU and Caribbean)
2% development budget to be spent freely
Plenty of room for personal development and great career opportunities
Substantial discount on airline tickets (if you have been employed for at least 6 months)
What do we offer
- A challenging role at an unique employer in the Netherlands;
- A gross salary between € 4.348,98 and € 4.786,18 per month;
- Plenty of room for personal development and wonderful career opportunities;
- A good pension scheme and 8% holiday pay;
- An end of the year bonus of 8,33%;
- 25 days of paid holiday and 5 extra days off;
- Great discounts on airline tickets (if you have been in service for at least 6 months);
- A sustainable transport policy, which allows you, among other things, to use all public transport for your commute within the Netherlands, free of charge;
- Discount of your health insurance;
- A personal budget for sustainable employability.
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Ready for your next destination?
Don’t wait any longer and apply for this function before the final boarding call on 06/03/2026! A motivation letter is no longer required; we will simply ask you a couple of questions during your online application. Within two weeks, you will receive a message from us. Your application procedure consists of two interviews and –possibly- an assessment and security research.Did you know that according to research, women are less likely to apply than men when they don't meet all the job requirements? What a shame. Because, in our view, 'the perfect candidate' is a myth. So, if you have the drive to grow in aspects of this role, we look forward to your application. Please note: As soon as we received sufficient enough good candiates it is possible that we will close the vacancy earlier. A reference check can be part of the application procedure.
Apply now
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Start your journey with us here.
Ask your Questions
If you have any questions regarding this vacancy, contact our recruiter Ilse or hiring manager Bram!This job has the following ID number: 21974