Email Marketing Specialist
Are you commercially driven and energized by designing, building, and optimizing impactful email campaigns? Do you have a sharp eye for both data and creativity, and do you thrive in a dynamic, international environment? Then the world is at your feet as an Email Marketing Specialist within KLM Digital Marketing. In this role, you are responsible for KLM’s campaign emails across all global markets. You will work on campaigns that reach millions of customers and make a direct contribution to traffic, revenue, upsell, loyalty, and customer retention.
What will you do?
As an Email Marketing Specialist, you are responsible for newsletters and email campaigns. You know how to surprise, inspire, and activate customers, translating commercial objectives into smart, effective, and scalable email solutions. You will work on campaigns such as the Real Deal Days and Go to Know deals and continuously develop new propositions to improve performance.
You will:
- translate commercial and communication objectives into effective, high-converting email campaigns;
- make smart use of data, personalization, and marketing automation;
- conduct A/B testing and develop a structured testing roadmap;
- analyze results and make data-driven decisions and recommendations;
- lead implementations of new features and propositions from concept to go-live;
- work closely with internal teams (including campaign managers, the CRM Hub, and Air France colleagues) and external partners;
- ensure all email activities comply with privacy regulations (GDPR).
Where do you land?
You will work from KLM’s head office within the Digital Marketing department: a young, innovative, and ambitious department where marketing, technology, and data come together. The department consists of three agile teams working closely together: Concept & Campaign Marketing, Performance Marketing, and Owned Channels & Partnerships. You will be part of the Owned Channels & Partnerships team, which is responsible for lifecycle marketing, campaign marketing, conversational services, and partner channels. Within the team, you will collaborate with other email marketing specialists, each managing their own campaign scope. There is plenty of room for initiative, innovation, collaboration, and fun.
Your profile
You are commercial, structured, creative, and results-oriented. You maintain oversight in a complex environment, communicate easily with various stakeholders, and take ownership of your work. You combine commercial insight with a strong customer focus and are confident in making data-driven decisions.
Additionally, you have:
- a completed bachelor’s or master’s degree (preferably in Marketing, Digital, or Communication);
- 1–3 years of experience in email marketing or CRM;
- experience with project-based work and stakeholder management;
- a data- and performance-driven mindset;
- affinity with marketing automation, personalization, and technology;
- strong communication skills and a proactive attitude;
- excellent command of the English language (Dutch is a plus);
- attention to detail and a strong sense for commercial opportunities.
Competenties:
- Building and maintaining relationships
- Verbal and written communication skills
- Working in a team
- Initiative
Explore the perks of working with us
More benefits
If your position allows this: working from home and working from abroad for up to 8 weeks (EU and Caribbean)
2% development budget to be spent freely
Plenty of room for personal development and great career opportunities
Substantial discount on airline tickets (if you have been employed for at least 6 months)
What do we offer
- A challenging role at an unique employer in the Netherlands;
- A gross salary between € 3.750,05 and € 5.357,21 per month;
- Plenty of room for personal development and wonderful career opportunities;
- A good pension scheme and 8% holiday pay;
- An end of the year bonus of 8,33%;
- 25 days of paid holiday and 5 extra days off;
- Great discounts on airline tickets (if you have been in service for at least 6 months);
- A sustainable transport policy, which allows you, among other things, to use all public transport for your commute within the Netherlands, free of charge;
- Discount of your health insurance;
- A personal budget for sustainable employability.
You've got Airmail: the playful Valentine's campaign that attracted millions of viewers
Tens of thousands of love letters were sent worldwide via our Valentine's Day tool.
KLM has partners all over the world - thanks in part to Roland
With KLM, you can book flights to over 600 destinations. We only carry out a small portion ourselves - for the majority, Roland makes arrangements with partners.
Ready for your next destination?
Don’t wait any longer and apply for this function before the final boarding call on 01/28/2026! A motivation letter is no longer required; we will simply ask you a couple of questions during your online application. Within two weeks, you will receive a message from us. Your application procedure consists of two interviews and –possibly- an assessment and security research.Did you know that according to research, women are less likely to apply than men when they don't meet all the job requirements? What a shame. Because, in our view, 'the perfect candidate' is a myth. So, if you have the drive to grow in aspects of this role, we look forward to your application. A file check (for ex-KLM-employees) and/or a reference check can be part of the application procedure. By applying for this vacancy you consent to these checks.
Apply now
Do you think we're a match?
Start your journey with us here.
Ask your Questions
If you have any questions regarding this vacancy, contact our recruiter Marc or hiring manager Max!This job has the following ID number: 21124