Pricing & Revenue Management

Offices

The price of an airline ticket can vary from day to day. Although cookies are often blamed, it has nothing to do with that at all. This is because we determine the price of your flight. By keeping a close eye on all factors, we ensure that every seat is sold at the best price - helping KLM achieve the best possible revenue. So at Pricing & Revenue Management, we are directly responsible for the organization's profitability - from both Amstelveen and Paris.

PRM at a glance

We determine the best price for all airline seats every day. To do so, we are on top of our data and keep a close eye on our competitors. We build tools, make accurate forecasts, and devise smart pricing strategies.

Division: Commercial

Department: Pricing Revenue Management

Home base: KLM office in Amstelveen or Paris

Working hours: Day shift

I started at KLM in Amstelveen as a Retail Pricing Analyst. IIn one year, I progressed to Pricing Manager in Paris. That development felt like a very natural process and I was ready for more responsibility. You can make steps here very quickly, and when you do, the management is supporting you all the way.

Hylke, pricing manager

Price fighters in the sky

Are AZ playing in the Conference League final in Prague next week, or will the Formula 1 kick off in Budapest soon? If so, all our alarm bells start to ring. Our Flight Analysts keep a sharp eye on booking trends using the forecasting tools designed, developed, and maintained behind the scenes of the department. In addition, the Retail Pricing Analysts ensure that fares always remain just below those of competitors – this is how we remain continuously competitive. Our market position and pricing strategy is determined by the pricing managers.

You've got Airmail: the playful Valentine's campaign that attracted millions of viewers

Tens of thousands of love letters were sent worldwide via our Valentine's Day tool.

Smiling woman with long blonde hair wearing a white blouse and dark trousers, standing against a light wall.

A smiling woman with glasses

Een lachende vrouw met een bril en een lichte trui zit aan een bureau op kantoor, met op de achtergrond een andere persoon die aan het werk is.

KLM has partners all over the world - thanks in part to Roland

With KLM, you can book flights to over 600 destinations. We only carry out a small portion ourselves - for the majority, Roland makes arrangements with partners.