Commercial
Making sure travellers enjoy choosing KLM: that's what a dynamic team of diverse specialists work hard on every day at Commercial.
Within Commercial, you connect market, customer and operations. You work with data and make decisions that are directly visible in results and noticeable for passengers. From pricing to digital channels: here you shape how KLM performs.
Discover Commercial
Within Commercial, you determine how KLM positions its flights in the market. You steer growth, relevant offerings and a strong position. In doing so, you directly influence how passengers choose and experience us.
You connect strategy with daily decisions. Think of network development, pricing structures and distribution through digital channels. Everything you do has an impact on operations and the customer journey.
You work with insights from data science, market analyses and customer behavior. Based on this, you make sharp decisions that have an immediate effect. This is how we keep KLM financially strong and attractive for passengers.
What this looks like
Within Revenue Management, you build forecasting models per flight and per market. You steer load factor and revenue. Using data and AI, you support decisions that you can see reflected in the numbers the same day.
At Flying Blue, you dive into customer behaviour and develop propositions that fit every stage of the journey. Together with teams within Air France-KLM, you strengthen loyalty from the first booking to the next flight.
Within Digital, you improve KLM’s online environment. You refine the customer journey, from search to booking. Small adjustments create a noticeable difference for millions of users on klm.com and in the KLM app.
Room to grow
The commercial world never stands still. Neither do you.You deepen your expertise in data science, AI, business control and forecasting models. You collaborate with international teams within Air France-KLM and learn from different markets and perspectives.
You can specialize in pricing or move towards digital or strategy. There are also opportunities to grow into leadership roles if that is your ambition.
From day one, you work on challenges that matter. This is how you grow in your role and continue building your career within KLM.
Your role
As a commercial professional at KLM, you influence our daily performance. You determine where we grow and how attractive our offer is.
You analyze, decide and adjust. The results are visible in revenue and load factor. Your work impacts operations, the customer and the future of aviation. What you decide today is reflected in how we fly tomorrow.
Meet the team
We ensure that our customers can buy a ticket from KLM at the right time, at the right price.
